PLANNED RESOURCES

In this Marketing Coordinator role at a boutique recruitment consultancy my main focus was the oversight of our Email Marketing Strategy with our weekly EDMs. However, some of my other responsibilities were creating content for LinkedIn, upkeep of the website, designing collateral for any events/conferences and formatting corporate documents such as proposals, capability statements and reports.

Designs created for the Planned Resources LinkedIn page. The two most frequent types of posts were sharing articles containing news and movements within the different sectors we service and also open job adverts for roles that we were actively recruiting for. Some other posts that were less frequent were announcements, team milestones, testimonials and clips from interviews that our consultants had conducted.

LINKEDIN DESIGN

Announcement post.

Team milestone post.

Two variations of an open job post that use the graphic and copy in very different ways to convey information.

Redesign of the Planned Resources Mailer. Focused on creating a more modern design while also improving functionality and readability. To do this I designed a template to work off for future mailers, with two versions for the candidate section, with one displaying candidates within the mailer itself while the other linked to our website where the full candidate list could be viewed. This was done as the number of candidates varied from mailer to mailer which in some cases made the mailer way too long, so linking to an external page allowed us to keep the mailer length down and readability up.

EDM DESIGN

Mailer Cover

Market Update/Intro Paragraph

Candidates Display 1

Candidates Display 2

News Section

Old Mailer Design

New Mailer Design

PIA CONGRESS BOOTH DESIGN

This large-scale design was created for our booth at the Planning Institute of Australia’s annual Congress at which Planned Resources is an exhibitor. The overall Booth was designed to be a backdrop for our consultants, displaying general information about the company, contact information and important links via QR codes. Alongside the booth was a 40 minute looping video that acted as an extension of the booth with more interactive content. The video contained three main sections which were current open roles, testimonials and past video content. Overall, the booth main purpose was to drive our brand identity while also providing information that could help our consultants spark discussion.

Credenza front panel design

Three panel booth design

Short snippet of the video that was presented next to the booth.

Taken on the day of the Congress

EMPLOYEE VALUE PROPOSITION

Redesign of the company EVP document.